Bolton Council has successfully taken action against Barratt Homes who have been fined £5,400 for flyposting in the Bolton area. The builder was given ample opportunity to take down the illegal posters but failed resulting in the local council taking action.

Obviously, the builder sees this fine as being insignificant compared to the advertising and marketing benefits it gets from these unsightly adverts that they plastered all lampposts around the Bolton estate. As it is not the first time the builder has been fined for fly posting.

Their scant regard for the law in this area does make you wonder about their attitude to the law in other areas such as the building regulations. Quite a scary thought really.

Read more about it in the Bolton Evening News:

A PROPERTY developer has been fined £5,400 and ordered to pay £1,190 costs for illegally fly posting on lampposts in Bolton.

Bolton Council brought the case against Barratt Manchester Ltd which trades as Barratt Homes.

The company pleaded guilty to nine offences of displaying unlawful advertisements during a hearing at Bolton Magistrates Court on Tuesday.

The developer was fined £600 for each offence under Section 224 of the Town and Country Planning Act 1990.

Court fines property firm £5,400 for illegal posters


{ 2 comments… read them below or add one }

Gemma 17 January, 2010 at 7:06 pm

They are at it again. Barratt Homes obviously don’t care and are doing it all over the country:

http://www.guardian-series.co.uk/news/3765607.LEYTONSTONE__Developer_Barratt_accused_of_fly_posting/

Here is another:

“One, advertising a Barratt Homes development in Stopes Brow, Lower Darwen, was more than 10 years old.

The firm has now been given a fixed penalty notice of £50 for leaving it in place, the council said.”

http://www.lancashiretelegraph.co.uk/news/darwen/4141967.Illegal_signs_across_Blackburn_and_Darwen_seized/

Not sure what is worse the £50 or the ten years…

These are just a few example. The penalty is a joke compared to the reward. The fines should relate to turnover not be fixed at £50!!!

Reply

Tony 18 January, 2010 at 10:09 am

Yes and here is another example:

Barratt Homes continues to break the law despite being fined £17700 by Reigate & Banstead Borough Council for putting up illegal signs which have been photographed today in the Bolton area. (Notes to editor: Examples can easily be found in your local area too)

They are joined by house builders across the country who ignore the regulations and laws and use illegal ‘flyposting’ as a standard marketing technique.

New home builders illegally attach advertising to lampposts and other street furniture without permission throughout the UK flouting the law and defacing the local environment for commercial gain. This is known as ‘flyposting’ and is more commonly associated with adverts for concerts and dubious home working schemes. It is illegal without permission and perpetrators, as well as those benefiting, can be prosecuted under the following legislation:

* Clean Neighbourhoods and Environment Act 2005
* Anti-social Behaviour Act 2003
* Town and Country Planning (Control of Advertisements) Regulations 1992

In areas where the local authority does not tolerate the housebuilders ‘flyposting’ it seems that the prize is far greater than the risk of any fine that can be levied. This means that this corporate anti-social behaviour continues unchecked and is completely inexcusable; especially because the housebuilders are in the privileged position of being able to promote their developments using official AA traffic signs (the unmistakable yellow with black signs) and are allowed to put up directional advertising to stringent rules, which excludes signs on ‘highway land’ or within 50m of an official traffic sign. Unfortunately, these privileges are widely abused especially in areas undergoing lots of redevelopment, where it is common to see street furniture covered in adverts for new homes which not only looks ugly, but also has an adverse effect upon road safety.

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