House builder, which issued a profit warning in late December, says no buyers were forced to move in before Christmas

Bovis Homes has been accused of pressuring customers to move into unfinished houses before Christmas by offering them cash incentives, a week before it issued a profit warning.

Several Bovis customers said they had been offered cheques of £2,000 to £3,000, or other incentives, if they completed on their house purchases before 23 December.

Members of the Bovis Homes Victims Group on Facebook, which also has a YouTube channel, have swelled to 650, with 244 people joining in the last two months.

Marc Holden, one of the group’s administrators, said: “We were getting a lot of people joining the group just before Christmas who were posting about being ‘encouraged’ to complete by 23 December, some were being offered money and other incentives.”

He said a group of at least 30 disgruntled Bovis customers would stage a protest at the company’s annual meeting in Tunbridge Wells on 2 May.

A company spokesman said: “Bovis Homes is fully aware of the customer group and their complaints, and we take these issues very seriously. We recognise that in some of these cases we have not provided our best standard of customer service and have taken too long to rectify customer issues, for which we apologise.”

Bovis, one of Britain’s biggest housebuilders, added that a “limited number of customers were offered an incentive to complete before the year end and all homes were habitable with the requisite CML industry certification, with a timetable for outstanding finishing works to be carried out in the new year.

The firm insisted that no one was forced to move in before Christmas and that the homes only needed some finishing touches. “Customers were clearly free to decide their preferred course of action. The group often offers a range of incentives at sale and completion in line with industry practice,” the spokesman said.

The housebuilder’s chief executive David Ritchie quit on Monday, less than a week after the group issued its profit warning. It warned last Wednesday that it would complete about 180 fewer homes than expected in 2016, blaming operational issues. This will affect profits – Bovis now expects to make an annual pre-tax profit of £160m to £170m, compared with analysts’ forecasts of about £183m.

One couple was offered a post-completion cheque of £2,000 if they could legally complete on their property by 23 December, according to an email seen by the Guardian.

Comments from other customers suggest the homes lacked more than just finishing touches.

Chad Clifton said he and his wife were “forced” to complete on their four-bedroom house in Brockworth, Gloucestershire on 23 December and found the fridge had not been fitted yet and that the hallway was unfinished, out of a list of 115 defects. They were offered £350 and a free move. “We were told we didn’t have much choice – if the house is ready we have to complete on 23r December.”

None of the defects have been fixed yet but Clifton said the couple “love the house” and that the customer service had improved vastly after his wife sent a scathing letter to Bovis’s head office.

Another Bovis customer said he and his wife had been offered £3,000 if they completed on 23 December, but declined the offer because of numerous problems (such as the wrong kitchen being fitted) at the £320,000 three-bedroom property in Inkberrow, Worcestershire.

The couple are still waiting for the problems to be rectified and to complete on the purchase. He said they had not been offered any compensation despite the stress caused, time taken off work and the cost of extending storage.

Holden and his wife form part of a group of eight families who bought Bovis homes across the country in recent years and have taken the company to task over defects and the length of time it is taking to fix them. In response, the firm launched a review in December and set up a team from across the business to resolve the issues.

Bovis said: “We recognise that our customer service has to improve and the leadership of the organisation is absolutely committed to getting this right.”

Karen Louise Richardson and her family said it had taken until now, two years after they moved into a four-bedroom house in Norwich, to fix more than 200 defects.

The Richardsons moved in on 19 December 2014 but maintain they were not advised that their house was unfinished until an hour after completion. “I’d never buy Bovis again; I’d never buy a new build again unless I did a lot of research,” she said.

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