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Principles and Practice of MarketingSnagging.org In association with Amazon.co.ukOnline Shop | Property Guides | Kitchen & Home | Garden Tools | Power Tools | Consumer Electronics Get the Snagging Checklist Here!  List Price: £49.92 Price: £49.91 You Save: £0.01 ( 0%)Prices subject to change. Availability: Usually dispatched within 1-2 business days
EAN: 9780077114152 Edition: 5 ISBN: 0077114159 Label: McGraw-Hill Higher Education Manufacturer: McGraw-Hill Higher Education Number Of Pages: 976 Publication Date: December 01, 2006 Publisher: McGraw-Hill Higher Education Studio: McGraw-Hill Higher Education Related Items:
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 Rating:  - Marketing, A mature student perspectiveI purchased this book to assist me with my studies aa part of an MBA course, I am a mature student returning to study and have some years of experience in an administration capacity and some knowledge of the subject. I have found the book easy to read with a variety of material to assist and links into other topics which I am studying. It appears to have been written by someone who understands the student needs. It is well researched and is not a pure academics book, the cases are based in real life and this enables the reader to relate it to their own knowledge and experience. The depth of material covered and the CD Rom supplied together with the on line assistance makes it extremely useful for part time students who are also working. The format of the material is broken down into managable sections and the excellent variety created by the prolific use of diagrams, colour, real advertisements, and stories make it easy to read. This is not always possible to achieve with study material. The book can be considered as a definative text covering the whole subject of Marketing for both students and academics. I found some parts simplistic at times to mature students such as myself but as a new starter to the subject it is invaluable. Rating: - Simply EssentialA great reference for anyone studying Marketing. Well written with plenty of small case studies and questions to reinforce the learning. The CD has some useful tools too, including a marketing plan template that is useful for study and work. Easy to read, well structured and puts in to english that which some of the subject's other writers (such as Kotler) have written rather confusingly. Rating: - Wide ranging and comprehensive with CD ROM and web siteFor students of marketing the Jobber 3rd edition is a valuable reference book containing plenty of case studies and study questions. The layout is clear and easy to follow, with a good selection of marketing models and graphs. All of the principal areas of marketing are covered. The section of services marketing is very useful, traditional marketing books have often under valued this area of marketing. The book comes with a CD ROM and a web site with excellent student and lecturer support. Each chapter has a set of on-line questions, which means revision can take place anywhere one can access a PC and the Internet. A very useful package. Rating: - Easy to read and very understandableBefore reading this book I had no knowledge whatsoever about marketing. This book has got me through my exams. It is very understandable and makes good use of diagrams and case studies. It goes into each subject in a great deal of depth. After every chapter there are review questions to answer to ensure your understanding. I recommend it to anyone studying marketing. Rating: - One of ther most readable and up to date texts available.This is an excellent book for any degree students (inc MBA) or businessmen who need to get a feel for what marketing is about. Very readable and up to date, probably the best book of its kind at present. Good use of diagrams and plenty of examples included in the text.  Try searching the Internet for "Principles and Practice of Marketing" or Ebay for "Principles and Practice of Marketing". You might also be interested in the following great products:
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