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How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients

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How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients
by: Jeffrey J. Fox

 : How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients

List Price: £8.99
Amazon.co.uk's Price: £6.74
You Save: £2.25 (25%)
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This item ships for FREE with Super Saver Shipping.
Binding: Hardcover
Dewey Decimal Number: 158
EAN: 9780091876548
ISBN: 0091876540
Label: Vermilion
Manufacturer: Vermilion
Number Of Pages: 178
Publication Date: July 05, 2001
Publisher: Vermilion
Studio: Vermilion




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Customer Reviews
Average Rating:  out of 5 stars

Rating: 2 out of 5 stars - Very American!
This is an interestring read but in my view not to be taken too seriously.
You will find a few interesting snippets of information that make the book worth buying and referring back to every now and then.





Rating: 3 out of 5 stars - A Fairly Good Book on Selling: Not About Rainmaking At All
I would give this book 4 stars except the title is so misleading. Perhaps I am jaundiced on this point, knowing many of the top rainmakers in the world in investment banking, advertising, law, and consulting as I do. NONE of them would have become rainmakers if they had followed the advice of this book. They might have become fairly effective salespeople instead.

Rainmakers find ways to connect with people well beyond anything considered in this book. In fact, since no research is cited by the author, I wonder if any research was done to write this book. It has the feeling of being a memoir of what the author has found works for him.

The only part of the advice that I thought was wrong was the insistence on using canned questions to move the prospect along. Sophisticated customers spot these a mile away, and run in the opposite direction. You will simply be manipulating people, and that's NOT the way to be a rainmaker.

Having had my expectations falsely raised by the title, I still yearn for a good book on being a top rainmaker based on the best practices of what they actually do. Perhaps someone else will write that book.

If you want a short book on selling that covers many of selling's important principles, this is a perfectly okay book. If you have been selling for more than 5 years, there's probably not much here to help you unless you totally lack emotional intelligence (in that case, read Daniel Goleman's excellent book, Emotional Intelligence).



Rating: 3 out of 5 stars - A Fairly Good Book on Selling: Not About Rainmaking At All
I would give this book 4 stars except the title is so misleading. Perhaps I am jaundiced on this point, knowing many of the top rainmakers in the world in investment banking, advertising, law, and consulting as I do. NONE of them would have become rainmakers if they had followed the advice of this book. They might have become fairly effective salespeople instead.

Rainmakers find ways to connect with people well beyond anything considered in this book. In fact, since no research is cited by the author, I wonder if any research was done to write this book. It has the feeling of being a memoir of what the author has found works for him.

The only part of the advice that I thought was wrong was the insistence on using canned questions to move the prospect along. Sophisticated customers spot these a mile away, and run in the opposite direction. You will simply be manipulating people, and that's NOT the way to be a rainmaker.

Having had my expectations falsely raised by the title, I still yearn for a good book on being a top rainmaker based on the best practices of what they actually do. Perhaps someone else will write that book.

If you want a short book on selling that covers many of selling's important principles, this is a perfectly okay book. If you have been selling for more than 5 years, there's probably not much here to help you unless you totally lack emotional intelligence (in that case, read Daniel Goleman's excellent book, Emotional Intelligence).



Rating: 5 out of 5 stars - A book with loads of good ideas
This book is easy to read and is full of simple yet obvious tips to help anyone sell more. The basic format is one tip per chapter, and each chapter is typcially two or three pages long. Altogether there are 50 chapters. Very practical and certainly worth the money.



Rating: 4 out of 5 stars - Excellent book, just sparse on detail
Having bought Fox's 'Don't Send a CV' book and been bowled over by it's originality and illustrations I decided to by this title as I now work gaining and retaining clients. It is excellent in that it has reset my focus on the client rather than the product/service, with must do's such as dollarising.

Buy it if you work gaining and retaining clients however be aware of the following.

For some unknown reason to me they've tried to convert this book for the British audience- why? Don't Send a CV was fine with it's few Americanisations. The attempt to convert gives across the flavour of two authors at times, it's hard to explain but when read it will become evident.

The other issue is the limited amount of illustrations, and the replicated lunch illustration from Don't Send a CV. Fox should have put perhaps three or four in and it would have earned another star.

These two points are minute however in this excellent sub-£10 book.




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