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Strategic Brand Management, 2nd Ed.Snagging.org In association with Amazon.co.ukOnline Shop | Property Guides | Kitchen & Home | Garden Tools | Power Tools | Consumer Electronics Get the Snagging Checklist Here!  List Price: £78.99 Price: £71.55 You Save: £7.44 ( 9%)Prices subject to change. Availability: Usually dispatched within 1-2 business days
Dewey Decimal Number: 658.827 EAN: 9780130411501 Edition: 2 ISBN: 0130411507 Label: Prentice Hall Manufacturer: Prentice Hall Number Of Items: 1 Number Of Pages: 788 Publication Date: September 06, 2002 Publisher: Prentice Hall Studio: Prentice Hall Related Items:
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 Rating: - A down to earth book about brand strategyThis book describes the 10 most important areas for people working with brands. For each area the author explains why the area is important and then gives you good examples that you have heard about i.e Starbucks, Gilette and Procter & Gamble. Even though stragegic brand management covers a wide area, this book gives you very practical tips of how you should act to build your own brand.  Try searching the Internet for "Strategic Brand Management, 2nd Ed." or Ebay for "Strategic Brand Management, 2nd Ed.". You might also be interested in the following great products:
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