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Principles of Marketing: European Edition

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Principles of Marketing: European Edition
by: Philip Kotler, Gary Armstrong, John A. Saunders, Veronica Wong

: Principles of Marketing: European Edition







Binding: Paperback
Dewey Decimal Number: 658.80094
EAN: 9780131659032
Edition: European Ed
ISBN: 0131659030
Label: Prentice-Hall
Manufacturer: Prentice-Hall
Number Of Pages: 992
Publication Date: 1996-02
Publisher: Prentice-Hall
Studio: Prentice-Hall



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Customer Reviews
Average Rating: out of 5 stars

Rating: 4 out of 5 stars - Easy to read, easy to learn
For a german student this book is easy to read and so the themes are easy to learn.


Rating: 5 out of 5 stars - the book is great.I find i it informative as a profeesor.
I enjoy teaching from this text very much.The students have given a very positive feedback.



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