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Binding: PaperbackDewey Decimal Number: 338.476870941 EAN: 9781405135993 Edition: 2nd Edition ISBN: 1405135999 Label: WileyBlackwell Manufacturer: WileyBlackwell Number Of Items: 1 Number Of Pages: 328 Publication Date: July 04, 2006 Publisher: WileyBlackwell Studio: WileyBlackwell Related Items:
Average Rating:
![]() Rating: - Some useful information, but very tediousI purchased this book as part of my reading-list for my degree in Fashion Marketing, unfortunately I found it extremely tiresome to read. Jones is overly concerned with constantly quoting other marketing books, rather than putting forward his own views and ideas. The text is contsantly inserted with bibliographical information referring to the quotes used - this makes it hard to follow the point which Jones is trying to make, and also prevents the writing from flowing well. It is a shame that I was so unimpressed with this book as I am genuinely interested in fashion, and reading 'The Apparel Industry' made the whole process from production to retail sound extremely dull indeed. Try searching the Internet for "The Apparel Industry" or Ebay for "The Apparel Industry". You might also be interested in the following great products:
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