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Rainmaking: Attract New Clients No Matter What Your FieldSnagging.org In association with Amazon.co.ukOnline Shop | Property Guides | Kitchen & Home | Garden Tools | Power Tools | Consumer Electronics Get the Snagging Checklist Here!  List Price: £9.99 Amazon.co.uk's Price: £6.49 You Save: £3.50 (35%)Prices subject to change. Availability: Usually dispatched within 24 hours
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Binding: PaperbackDewey Decimal Number: 381 EAN: 9781598695885 Edition: 2Rev Ed ISBN: 1598695886 Label: Adams Media Corporation Manufacturer: Adams Media Corporation Number Of Items: 1 Number Of Pages: 336 Publication Date: April 25, 2008 Publisher: Adams Media Corporation Studio: Adams Media Corporation Related Items:
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 Rating: - Packed with Knowledge!Every professional service provider or consultant should own this handy marketing guide. Concise and smoothly written, it delivers essential information without beating around the bush or leaving out anything important. Once it is on your shelf, don’t let it gather dust. From strategic advice on which marketing method may work for you to concrete help on presentations, fee-setting and client relationships, this is packed with utility. Many professionals neglect marketing because the time spent at it isn’t directly “billable.” Of course, that’s like a farmer neglecting planting, because it isn’t harvesting. The book is thorough, if not particularly innovative, and it does get a bit rah-rah at times, but those are minor quibbles. We recommend this practical, complete and essential set of instructions on how to generate clients for your professional service practice. Rating: - This book is my "Small Business Bible"!As a solo practioner, this book has helped me market myself and attract new clients. It is the single best book I have found on marketing for a small business. A must!! Rating: - Full of Practical WisdomWhat is a rainmaker? Rainmakers have the ability to gain access to decision makers while they have high concern about confidentiality and are still in the process of formulating their needs around specific problems. This access means knowing key people so well, they feel comfortable confiding in you. One has to be a good sales professional to be an effective Rainmaker. But one need not be a Rainmaker to be an effective sales professional. Sales and Rainmaking are not necessarily the same thing, even though both contribute to the revenue side of the accounting equation. At Stybel Peabody, we value this book so highly we use it as the basic text in our work with professional service providers who seek to develop rainmaking skills. The title of this book, however, is somewhat misleading. Ford Harding has written a first rate "how to" book on attracting new clients via all kinds of sales and marketing techniques. Rainmaking is only one of those ! ! techniques. One of the book's strengths is that Ford Harding doesn't "preach." He talks about his own failures as well as his successes. Harding integrates his own experiences with survey research he has done with practitioners. Finally, his approach is contingency-based. By contingency, we mean that he provides readers with descriptions of different client development techniques available and some frameworks when tech technique is appropriate or inappropriate. We'll be surprised if you don't get at least three good, useful ideas from this book. Laurence J. Stybel and Maryanne Peabody STYBEL PEABODY & ASSOCIATESEND Rating: - An absolute must for anyone in an intangible service!I am in a national market in a very unique company. I always felt as if there was no one to benchmark against...until I read this book. I could have been written just for us. I immediately added new activities as a manager and as a marketing and sales responsible individual. I saw immediate results. Simply Amazing!  Try searching the Internet for "Rainmaking: Attract New Clients No Matter What Your Field" or Ebay for "Rainmaking: Attract New Clients No Matter What Your Field". You might also be interested in the following great products:
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