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Dewey Decimal Number: 808 EAN: 9781841157306 ISBN: 1841157309 Label: Fourth Estate Ltd Manufacturer: Fourth Estate Ltd Number Of Pages: 128 Publication Date: November 04, 2002 Publisher: Fourth Estate Ltd Studio: Fourth Estate Ltd Related Items:
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 Rating:  - Sick and surreal, but spoiled by corner-cutting graphic designIf you enjoy sick/surreal humour of the Nathan Barley variety, this will do it for you. Many hilarious and bizarre ideas, mostly taken from Charlie Brooker's "Zeppotron" website. My favorite is the newsagent's shop facial disguise for trapping miniature hallucinatory prostitutes, with the nagMaster2000 as a close second. However, I have a gripe - the graphic design is shoddy in places, particular the drawings, which simply do not match the style of the innovations catalog which the book is supposed to parody. They also re-use the same models in the photos a bit too often, and you can see the pixels in artwork obviously intended for internet delivery. It's a shame because the pastiche advertising copy accompanying those products is no less funny. (It's great to see idiot football fans getting a thorough and well-deserved pasting. I HATE football, and I hate the proletarian chumminess surrounding football-related products.) So, while some of the graphic work is pretty good, it looks like they rushed parts of it to meet a deadline using quickly drawn 'Desperate Dan' style cartoons instead of the witty photoshop manipulations in the rest of the catalogue. Anyway it appears to be out of print now. I can't believe the high price of the second hand copies!!! Rating:  - An essential purchase for the amoralHaving previously read some of Charlie Brooker's work before, I thought I knew what limits he'd go to in Unnovations. How wrong could I be? From cover to cover, this book contains wonderful products that I never knew I wanted until I read about them (especially the "Baker-Infuriating Hat" - designed solely to insult bakers and their ilk). If you're offended by anything at all then don't bother with this, but if you're open minded about it you'll probably find this to be the funniest thing you'll have ever read. Rating:  - A little dissapointedI'm a big fan of Mr Brookers work, and had previously seen the Unnovations TV show on Satellite. I was expecting something quite special. It is great in parts, but a bit too sick in others. I must admit that I've never seen anything on any media that's made me think "That's taking things a bit too far" until I read this book. A second publication centring on the more surreal and crazy unnovations would be something I'd be really interested in. Rating: - Sick Minds - But I Like ItI picked this up largely due to having been hugley entertained by "TV Go Home", and partly because I used to work for Innovations, so the daft products in the Unnovations "catalogue" strike a particular chord. But one Unnovations "product" stands out amongst the tat, filth and nonsense. The "KissMammal 2000" is perhaps the most disturbing consumer durable ever conceived. A personalised, genetically engineered love-receptacle based on a pig, and featuring 5 "themed orifices", the "KissMammal" has left an indelible imprint on all of my friends who have seen the eerie picture of the creature, looking mournfully over its shoulder at the reader. Even better is the fantastically written wordplay, which borrows, but twists into new depraved forms, the style of the catalogues we know so well. The KissMammal user manual alone is worth the price of the book. NB, not for the faint-hearted!! Rating:  - Quick, Funny, EvilThis will make you soil yourself at least once, it's so darkly funny. Basically an Avon catalogue for the criminally deranged, it's full of stupid and evil gadgets that will generally cause the user great harm or embarassment. Pretty throwaway really, but worth keeping around if you throw a party where sensitive types might stumble across it!  Try searching the Internet for "Unnovations" or Ebay for "Unnovations". You might also be interested in the following great products:
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