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Shop America: Midcentury Storefront Design 1938-1950Snagging.org In association with Amazon.co.ukOnline Shop | Property Guides | Kitchen & Home | Garden Tools | Power Tools | Consumer Electronics Get the Snagging Checklist Here!  
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Binding: HardcoverDewey Decimal Number: 725.210973 EAN: 9783822842690 ISBN: 3822842699 Label: Taschen GmbH Manufacturer: Taschen GmbH Number Of Items: 1 Number Of Pages: 246 Publication Date: May 01, 2007 Publisher: Taschen GmbH Studio: Taschen GmbH Related Items:
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 Rating: - Streamline meets Atomic on Main StreetTurn the pages of this fascinating book and you're window shopping on Main Street in the late forties, plenty of consumer goods are just a touch away thanks to large glass windows. The essence of the book is more than ninety ideas for storefronts created by the Pittsburgh Plate Glass Company. Each has an artists rendering, sometimes a technical detail or floor plan and technical information about the glass used. It is the exuberant artwork that makes the book come alive. They capture a mid-century of elegant shoppers seduced by Carrara glass and Aluminium. Virtually every store has an overall streamline design frequently mixing atomic motifs and the final individual touch is the name in a modern sans type or a casual script for a ladies retail unit. Strangely there is no actual reference to the Pittsburgh PGC or the artists though E A Lundberg has his signature on many of the illustrations. This is a large book (handsomely designed and printed) that fortunately makes all the wonderful renderings large too. In the first few pages Steve Heller contributes an overview of storefront design illustrated with black and white photos of real stores in large American cities. Predictably few of them are as flamboyant as the concept artwork in the glass-makers sales material.  Try searching the Internet for "Shop America: Midcentury Storefront Design 1938-1950" or Ebay for "Shop America: Midcentury Storefront Design 1938-1950". You might also be interested in the following great products:
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