Professor David Adams (October 2005):
Housebuilders are now expected to deliver much higher standards of urban design, energy efficiency and brownfield development, reflecting the increasing expectations of both government and society so that they can achieve sustainable patterns of urban development rather than merely build housing estates.
He goes on to say:
Although most housebuilders have been slow to respond to the new agenda of corporate social responsibility, there is growing evidence that the more innovative companies are now asking themselves not whether, but how they can be socially more responsible. Nevertheless, the industry remains inherently land-focused rather than customer-focused or community-focused, mainly as a result of shortages of available building land, especially at pressured times and locations.